Nike’s decision to enlist Colin Kaepernick as a spokesperson and then ascribe to him the words “Believe in something. Even if it means sacrificing everything.” has elicited a large reaction, to which I’ll contribute here.
Speaking for myself, I find it wearisome when companies that make products with no conceivable political implication decide to weigh into politics, take a partisan position, provoke controversy, and then shove their point of view in the public’s face.
ESPN does this, but I will still watch ESPN. Yet Nike has not been content simply to engage in partisan politics. In addition, it has decided to stake out so bone-headed and indefensible an ad campaign as to insult the intelligence of the public and especially its customers.
It’s as though Nike were saying, “We’re going to make completely stupid and outrageous claims, and you’re going to keep buying our stuff, and because you do even though we insulted your intelligence, you’ll be our consumer slaves forever!” [Read more…] about The Sidelining of Nike